Pathways

A suite of short films

Client:
HEPP&Co
Executive Produc​er: Alex Bairstow

Creative Brief:
To create a series of 34 short documentary style talking-head films which engage and educate the end-viewer(s) in the breath of Higher Education provision within South Yorkshire; with an ultimate aim of encouraging people of all ages and backgrounds to consider HE as a potential pathway for their own futures.

Our Approach: 
Working very closely with our Exec-Producer Alex, we decided to shoot using an aspect ratio of 2.39:1 to give the films an instantly recognisable cinematic look and style. Using a combination of handheld cutaways and static interviews, we created several films that incorporate documentary-style interviews with key contributors. Using the contributors stories and personal experiences of higher education, we took the end-viewer on a journey of discovery into the benefits of Higher Education.

Results: 
Very positive feedback from all eight education providers. The films are now being used to promote Higher Education Pathways to people aged 14+ across South Yorkshire. 
 

The suite of films can be found on the HEPP&Co website http://heppco.org/case-studies. Below are some of our favourites.

Article by:

Limited company Reg no. 7444120 | Copyright © 2017 by oXyFire