Global Online Marketing Film
TNS Payments Division
Goals & Objectives:
To tell the complex story of TNS’ payment division in a simple to understand format, using animation/motion graphics and ensuring flexibility to use both with and without audio.
Getting to grips with a complex workflow is never easy, but with the support of TNS we identified the key messaging needed and drafted a script. Ensuring we did not over complicate the messaging was a challenge, but with a little ‘TLC’ we locked down the voiceover script and set to work designing the animation assets based on TNS’s brand guidelines. We were tasked with the challenge of modernising the current icons and designs but to ensure they still sat within brand comfortably.
A happy client who has come back and requested several versions in localised languages for Asia.