Internet video at its best
Online video creates a more personal interaction between a business and its customers. The use of both video & sound is an effective way of gaining a viewers attention. In today’s fast paced world, it is much more efficient for someone to click play on a video than it is for them to read a page of text. People want fast and easy information and web video allows them to have that.
A study conducted by the Online Publishers Association, found that 69% of online users have watched a video online, and 24% do so at least once a week. Out of those surveyed it was found that 66% have viewed an online video ad.
There are several ways a business can use a video online to its advantage.
- Video can be used to describe a product or service in detail, without any confusion.
- Video blogs can be used to welcome viewers to websites, or discuss company information
- Online advertisements have also proven to be an effective way of driving traffic to websites, and capturing a viewer’s attention.
When an ad contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69% of internet users viewing online video ads, 40% visited a web site mentioned in the video ad and 15% requested product information.
Businesses may also gain high recognition for their brands by having their ads circulating on the web. A good video can be the best way to spread a message, product, or brand. Placing videos on search engines and, using strong keywords and taglines, can be a successful way of getting video recognition.
Having web videos passed along through e-mails, social media and word of mouth is another excellent way to gain brand recognition. 38% of those who watch web video say they pass it along to others, usually through e-mail & social media.
With the right content and the right recognition, using the video through the internet can be a powerful tool to any business.
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