With video reaching millions across the world everyday and social media becoming an accessible means of communication for both individuals and companies,YouTube is without a doubt one of the best free marketing tools available.
Online video gets results for your business:
- 52% of viewers take action after watching.
- 30% of viewers visit an online store.
- Click for more information increase by 30-40%.
- Incoming phone enquiries grow by 16-20%.
To help you market your business, we have devised five marketing tips to help you get the most from YouTube!
1. Use Social Media
Like YouTube, social media websites such as Twitter, Facebook and Google+ are great ways for you to reach your target audience without having to spend fortunes on marketing.The great thing is, your audience are likely to be already using these forms of media so all you have to do is set up an account on each social media website under either your personal or business email (preferably the same so that they can all link nicely together).
Once you have uploaded your video onto YouTube you can then ‘share’ this on other media platforms. This will then automatically show your video via your own personal profile or that of your business’s so that people can click and watch. You can also share your video more than once, meaning if your audience happen to not see it the first time, they may see it the second time. By using social media, people will be able to comment and like your video and also have the ability to share it themselves. It’s that easy!
2. Monitor your Success!
It’s all well and good having the perfect marketing strategy for your video, but if you can’t monitor your results you’ll never know whether it is working or not. YouTube has a page specifically designed to help you see how your videos are doing called YouTube Analytics. It is free to use and enables you to gather info about your online content, such as how many views your video has had, who is watching your video and how popular it is.
Having this kind of feedback will allow you to recognise what works and what doesn’t, if one of your videos is receiving more views than another, then there’s obviously something within that video that is attracting your audience. Keep on top of this and you’ll be a YouTube marketing guru in no time.
https://support.google.com/youtube/answer/1714323?hl=en – if you follow this link, it will direct you the YouTube Analytics basics!
3. Filter your Results
When you visit YouTube and are looking for something in particular e.g. funny cats, you will often use keywords in order to find the content you’re looking for. You can use this method and reverse it for your own videos. Imagine you had to explain your content in a series of what can be termed ‘buzz words’; these words will either be something that’s within your video or has some relation to it. For example, if you own a hair salon, you may want to include words such as your company name,‘hair’, ‘products’, ‘style’ etc. Also make sure that the title and description are detailed and focused on your content. The more description the better as this will help your video get found more easily!
4. Know your Audience
Although knowing your audience is fundamental when creating your video, it is just as fundamental to understand how you will market the video once it finished. How your video reaches your audience and in what way will determine how people perceive (and receive) your video. If you are unsure of your target audience begin by researching them. Look at videos that are similar to the one you have created or are in the process of creating and see how they’ve been successfully marketed it, similarly also see which videos aren’t doing so well (if you can find them) and why. This will help you set a pros and cons list and let you to avoid errors. Find out what websites your audience visit the most. Are you targeting people who are likely to browse the internet, use their mobile phone and apps or are your audience more difficult to track – find out! This will make everything a lot simpler.
5. Experiment with your YouTube Channel
Why not have a bit of fun with your YouTube channel. Allow your page to say something about you, your company, service or product – be creative! You can incorporate your logo and colour scheme, by simply altering your settings, you will then have a page that will give your more credibility.
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