Digital signage brings a contemporary, new feel to Tesco’s cafes!
Goals & Objectives:
To produce an engaging case study style film with the addition of technical content in order to help promote their new Digital Signage service offering.
Based on an interview led narrative and shot on DSLRs, we adopted a fluid movement style to help give the film visual interest in order to retain end-viewer retention. With the use of motion graphics to enhance the content, this film has been well received and praised by Tesco, Compass Group and, ofcourse, Allen Creative.