Redefining sustainable production for a landmark broadcast
GALWAD was an ambitious, real-time storytelling project spanning seven days across social media and culminating in a live Sky Arts broadcast. Rooted in the people and places of contemporary Wales, the project explored the social, economic, and cultural impact of a 1.8 degree rise in global temperatures, imagining a future reaching back to confront the present.
But beyond its creative ambition, GALWAD set out a clear operational brief: prove that high-end broadcast production could be delivered sustainably at scale.
Traditional live broadcasts rely heavily on large crews, extensive travel, and energy-intensive OB infrastructure. For GALWAD, our challenge was two-fold: deliver a complex, multi-platform production and do so while significantly reducing our environmental impact.
Maximum reliability, minimal impact
oXyFire designed and delivered a remote production model with sustainability at its core.
Adhering to the principles of ALBERT certification, a rigorous environmental standard for the screen industry, we ran Central Control Room (CCR) operations from our Sheffield base, significantly reducing travel and on-site energy consumption. On location, bonded solutions like Starlink, AviWest, and LiveU ensured reliable broadcasting while minimising the environmental impact of traditional OB setups. We also prioritised local talent and suppliers, which not only retained cultural authenticity but also reduced logistic footprints.
The project’s innovation and impact were widely recognised, winning Pro Moviemaker’s Best Livestreamed Event, and nominations for SXSW’s Innovation Award and Rose d’Or. More importantly, our work for GALWAD became a blueprint for oXyFire’s future workflows. We’ve adapted and scaled this remote production model, embedding sustainability into the foundations of how we deliver live and hybrid broadcasts.
