Brymec EXO Range: Live Action and Animation
Eight Brymec EXO product films created through a script2screen workflow combining live action, animation, motion graphics, voiceover and detailed review.
Giving eight technical products one clear visual language
Brymec commissioned eight films to introduce its EXO range. Exo Boss, Daptor, Denser, Guard, Hanger, Pump, Slide and Shield each needed a focused product explanation.
The series also needed consistent pacing, animation and brand treatment across every title. A one day Surrey shoot in October 2011 supplied the live action material for a full script2screen production combining filming with animation and motion graphics.
A complete live action and animation workflow
We led the complete script2screen process across all eight films, carrying the range through storyboards, the Surrey shoot, live action filming, animation, captions, voiceover, product imagery, packshots and branded end frames.
A versioned client review process guided detailed refinements to message, sequence, timing and visual consistency for each product. All eight films were delivered, and Brymec told us its sales team had responded positively and was interested in more product videos.
In numbers
Eight products, one live action and animation series
Brymec commissioned us to create a film for each of eight products: Exo Boss, Exo Daptor, Exo Denser, Exo Guard, Exo Hanger, Exo Pump, Exo Slide and Exo Shield. Together, the films formed one coordinated series for the EXO Range.
Each film needed to explain a different product clearly and quickly. A shared visual language connected the range through consistent live action and animation, pacing, captions and branded end frames, giving Brymec a recognisable format that could hold eight distinct product stories.
Planning the series through detailed storyboards
We led the complete script2screen product animation workflow. A ten page A3 storyboard mapped the proposed live action demonstrations, graphic sequences and voiceover, so the camera work, edit and animation could all follow the same plan.
The storyboard separated real product action from the shots that would be explained through graphics. It also set out close ups, installation views, cutaways and closing product information, creating a practical production guide for the one day Surrey shoot and the detailed work that followed.
We defined every production role, built a timed schedule and completed a written risk assessment covering cameras, power, manual handling and cable runs. That planning gave the single filming day a clear structure and supported the workflow needed to build eight finished films.
Live action designed to work with animation
The one day Surrey shoot took place in October 2011. We captured original product material for the series and built the sequences around close, readable actions: fitting components, preparing installation points, showing components in use and presenting each item at a useful scale.
That live action product filming became the foundation for custom animation and motion graphics. The combination let each film move between physical demonstrations and visual explanations, with the edit controlling when viewers saw the product, the installation step and the supporting technical message.
Voiceover, graphics and branding developed together
Voiceover, opening captions and on screen feature text were treated as parts of the same explanation. Product imagery, packshots, logos and end frames were reviewed across the series so every element supported the information shown on screen.
This joined up approach also kept the eight films consistent. A viewer could recognise the EXO Range presentation from one title to the next, while the content of each film stayed focused on the product being demonstrated.
Product details refined through versioned review
The versioned review process captured precise decisions for individual films. A hand drawn client sketch informed the revised Exo Pump sequence. A marked Exo Daptor storyboard strip identified shots for correction, and an Exo Boss sketch called for a longer freeze frame around the 2.5 degree fall.
Exo Slide’s comparison timing was adjusted so the action could be read clearly, and a visible hand was removed to match the animation treatment established in Exo Boss and Exo Daptor. Exo Guard’s packaging imagery was cleaned up during the same review cycle.
Eight coordinated films delivered for Brymec
We completed the eight titles as one coherent product animation series. The shared structure gave Brymec a consistent set of films for product communication, with each title carrying its own demonstration, voiceover, graphics and closing brand treatment.
After the films were shown at Brymec’s sales meeting, Luke Reiner reported that “everyone thought they were good” and asked for his thanks to be passed to the team. He also said Brymec hoped to commission more product videos.
For practical planning advice, read our product launch video guide. Explore our MyBrymec training animation for related production work.
Frequently asked questions
How did you combine live action and animation for Brymec?
We led a full script2screen commission covering eight product films, combining storyboards and a one day product shoot with animation, motion graphics, voiceover, editing and delivery.
Which products had their own EXO film?
The eight films were Exo Boss, Exo Daptor, Exo Denser, Exo Guard, Exo Hanger, Exo Pump, Exo Slide and Exo Shield.
How did storyboarding and client review shape the series?
The ten page A3 storyboard mapped live action demonstrations, graphic sequences and voiceover before the shoot. Versioned review then captured product specific changes to imagery, timing, sequence, packshots, captions and branded end frames.
When and where did the EXO production take place?
The one day shoot took place in Surrey in October 2011. Animation development and client review continued through November 2011.
What feedback did Brymec give after delivery?
On 12 December 2011, Luke Reiner reported that the films had been viewed at Brymec’s sales meeting and that everyone thought they were good. He also said Brymec hoped to commission more product videos.
