Smartphone Video Training for Jaguar Land Rover and Land Rover Experience
Two practical one day workshops that took Jaguar Land Rover and Land Rover Experience staff from planning and sound to editing a completed team film.
Building a complete filmmaking process into one day
Jaguar Land Rover and Land Rover Experience staff needed a practical route into making useful films with accessible consumer equipment, including iPhones and other mobile devices.
Each one day session had to cover planning, picture composition, sound and editing while giving first time filmmakers enough support to complete a real team exercise.
Learn the process by making a finished film
On behalf of LINE Communications, Jay Rozanski and Simon Rodman delivered workshops in Birmingham and Liverpool that combined concise theory with guided production work.
Participants planned, filmed and edited The Unruffled Hero, with us continuing to help through amendments and upload. Land Rover Experience Venue Manager Marc Flay expressly approved a testimonial crediting the team’s expertise and guidance.
In numbers
Two workshop dates, one practical production process
We delivered the first workshop in Birmingham on 26 September 2013 and the second in Liverpool on 30 September. Both were one day sessions commissioned through LINE Communications for Jaguar Land Rover and Land Rover Experience staff.
Producer and Director Jay Rozanski and Senior Video Editor Simon Rodman taught the course together. That pairing let participants ask both video production and post production questions while they were making their own work.
From planning and framing to sound and editing
The curriculum followed the real order of a production: define the story, plan the coverage, frame the image, record usable sound and assemble the result. Rule of thirds and other practical composition choices were taught alongside the limitations of mobile equipment.
iPhones, other iDevices and consumer tools kept the exercise accessible. Online and in app editing formed part of the 2013 workflow, allowing staff to move a story from an idea to a shareable film using the tools available to them.
The Unruffled Hero became the proof of learning
Participants completed a team film called The Unruffled Hero, putting the planning, framing, sound and editing lessons into practice within a real production exercise.
We then supported final amendments and upload during the days after the Liverpool session. Delivery and approval emails from 1 to 4 October 2013 show the film moving from workshop exercise to completed, shared output.
Feedback became part of the production lesson
After the session, a participant requested a small personal edit. We made the change and the group checked the revised version. When an initial upload to Land Rover Experience’s Crew Room failed, Jay continued working with the team until the film was uploaded and awaiting approval.
James Iball’s response after the successful upload was immediate: “This is great!!! Excellent job.” The exchange demonstrates a practical point that belongs in any production course: finishing includes review, respectful amendments, delivery checks and confirmation that the intended audience can access the result.
Professional principles using equipment already available
The workshop’s value came from applying a recognisable production method to tools staff could access. Planning reduced unnecessary filming, framing made mobile footage easier to watch, and attention to sound protected the story when picture conditions changed.
Editing completed the chain by asking participants to keep material that served the message and remove distractions. These are transferable decisions across internal updates, public facing stories and short social content. The Unruffled Hero records how the group applied that complete chain in practice.
Because Jay and Simon taught production and editing together, participants could see how decisions made during filming affected the final cut. Better coverage, clearer sound and purposeful framing gave the edit stronger material to work with.
Client feedback from Land Rover Experience
Marc Flay, then Venue Manager at Land Rover Experience Solihull, credited Jay and Simon’s expertise, guidance and post session support with making the team film possible. He expressly approved that feedback for use as a website testimonial.
Robert Barnwell also highlighted their patience and availability while teaching the group, adding: “Nothing has been too much trouble for them.” The approved messages provide first hand proof of the support participants received during filming, editing and delivery.
For practical planning advice, read our Design, Do, Build and Deliver process. Explore our multi site training programme for related production work.
Frequently asked questions
How long was each smartphone video workshop?
Each Birmingham and Liverpool workshop was structured as a one day practical course.
What camera equipment did participants use?
The 2013 course centred on accessible consumer equipment, including iPhones and other mobile devices, while teaching professional planning, framing and sound principles.
What film did the staff teams complete?
The group completed a team film called The Unruffled Hero, followed by amendments, upload and approval support.
Where was the training delivered?
We delivered one workshop in Birmingham on 26 September 2013 and another in Liverpool on 30 September 2013.
