Reggae Land and Zimfest: Festival Livestream Production
oXyFire Media and dwmedia co produced online livestreams for Reggae Land and Zimfest on consecutive weekends, with more than one million YouTube views at Reggae Land.
Producing two festival livestreams on consecutive weekends
Working with dwmedia, we delivered online festival programmes for Zimfest at Delapré Abbey and Reggae Land at Milton Keynes National Bowl on consecutive weekends. Each event had its own site, programme and production partners.
At Reggae Land, the online programme needed to integrate shared camera feeds and tally with the venue’s IMAG and main stage sound workflows while serving the YouTube audience through a dedicated broadcast mix.
Defined responsibilities connected the online and venue workflows
We co produced the online livestream with dwmedia and supplied two trailers: one for video and one for broadcast sound. The core camera plan and shared PRG feeds created an 18 source online mix.
22live led the main stage sound and IMAG production, while PRG operated the IMAG system. Shared feeds and tally connected the systems while preserving clear production ownership. The reported Reggae Land audience grew from approximately 700,000 YouTube views in 2025 to more than one million in 2026.
In numbers
Two festivals. Two sites. One joined up livestream team.
We and dwmedia jointly produced the online festival livestreams for Zimfest and Reggae Land on consecutive weekends. The partnership moved from Delapré Abbey to Milton Keynes National Bowl with a workflow shaped around each site and programme.
Photography throughout: @allwrite_photography.
Reggae Land’s online audience grew by more than 40%
The reported Reggae Land online audience grew from approximately 700,000 YouTube views in 2025 to more than one million across the 2026 festival weekend. That is an increase of at least 300,000 views and more than 40% year on year. The figures are views totals rather than unique viewer counts.
The core production used 16 cameras, with shared PRG feeds bringing 18 sources into the final livestream mix. Coverage included a 24 foot jib, drone and DJI Ronin. The wider production involved 22 crew, including an 18 person livestream team across the two days.
Clear ownership across livestream, IMAG and sound
We produced the online livestream with dwmedia. 22live led the main stage sound and IMAG production, while PRG operated the IMAG system. Shared camera feeds and tally connected the venue screen and online workflows.
Working with dwmedia, we supplied two trailers backstage: one for video and one for broadcast sound. A dedicated online audio mix was created on a DiGiCo Quantum 326, giving YouTube viewers a balance designed for the broadcast.
The partnership adapted for Zimfest
The previous weekend, we and dwmedia produced the Zimfest online livestream at Delapré Abbey. The teams agreed roles, connected the technical workflows and tailored the production to the site and running order.
Moving the operation between two festivals on consecutive weekends demonstrated a repeatable production partnership with the flexibility to respond to each event.
What festival organisers can take from this
- Define ownership across the online livestream, IMAG screens and main stage sound.
- Share camera feeds and tally where they strengthen both programmes.
- Create a dedicated broadcast audio mix for viewers at home.
- Agree signal routes and responsibilities before show day.
- Build a workflow that can respond to running order changes.
An online programme built as its own broadcast
The online audience received a dedicated programme assembled for YouTube. Shared IMAG feeds, livestream cameras, drone, jib and Ronin material, and the dedicated broadcast audio mix were brought together for viewers beyond the festival site.
This division allowed the stage operation and online programme to serve different audiences while sharing sources where useful. The two trailer setup gave the video and broadcast sound teams dedicated working spaces across a large outdoor site.
Our festival live streaming guide explains how stage coverage and online delivery fit together. Explore our Reminisce Festival production for a related approach to live music coverage.
Frequently asked questions
Who produced the livestream, IMAG and main stage sound?
We produced the online livestream with dwmedia. 22live led the main stage sound and IMAG production, and PRG operated the IMAG system.
How did Reggae Land’s online audience grow?
The reported online audience grew from approximately 700,000 YouTube views in 2025 to more than one million in 2026, an increase of more than 40% year on year. These are views totals.
Why was there a separate broadcast sound trailer?
The dedicated sound trailer let the livestream team create an online mix for the listening conditions of YouTube viewers.
