I’ve Spent Years Saying Video Is Essential. The Market Finally Has the Data to Prove It.
I have been working in video production and live broadcasting long enough to remember when organisations treated it as a nice-to-have. A glossy addition to a marketing plan. Something you commissioned when the budget stretched far enough.
That world feels very distant now.
Video has become the primary communication tool for organisations of every size, in every sector. And the research emerging from market analysts confirms what many of us in the industry have felt building for years.
The global video production services market is on the verge of significant, sustained growth. Understanding why matters, whether you are a production professional, a brand, or an organisation trying to figure out how to communicate more effectively with your people and your audience.
What the Research Is Telling Us
In February 2026, Worldwide Market Reports published a comprehensive study titled “Video Production Services Market Size and Forecast 2026-2033.” Released via OpenPR, the report draws on both primary and secondary research to map the expected growth of the global video production services sector across value, volume, geography, and application type.
The headline figures are striking.
Business Research Insights projects the global market will grow from around USD 38.5 billion today to over USD 80 billion by 2035. Dataintelo puts the 2023 market value at roughly USD 39.4 billion, rising to over USD 78 billion by 2032. Industry Research Biz broadly aligns with these figures, projecting a compound annual growth rate of around 8.5% between 2026 and 2035.
This is an industry moving from significant to essential.
What Video Production Services Actually Covers
One of the things worth understanding about this growth story is how broad the definition of video production services has become.
The Worldwide Market Reports study identifies a wide range of segments driving expansion: corporate video production, live streaming and event coverage, promotional and marketing content, educational and training videos, documentary filmmaking, social media and branded content, and animation and motion graphics.
That breadth reflects something I see constantly in my own work. Video is no longer the preserve of marketing departments or entertainment studios. It sits at the heart of internal communications, employee training, leadership messaging, product launches, change management, and cultural storytelling within organisations. As Verified Market Reports notes, it has become a fundamental component of how organisations function, not just how they promote themselves.
Why the Growth Is Happening
The boom is not driven by a single factor. Several powerful trends are converging at the same time.
Verified Market Research reports that by the end of 2026, video could account for up to 82% of all internet traffic, as streaming platforms, social media, and video-first search behaviour continue to grow. Consumer appetite for video content is accelerating, and organisations are adapting to meet people where they already are.
Hybrid and remote working has made video genuinely mission-critical. When organisations shifted their working models, video became the connective tissue holding teams together across offices, time zones, and continents.
According to the Wikipedia entry on the Remote Integration Model, sending camera and audio feeds to a central production hub rather than deploying full crews on location has become standard practice and is now a significant driver of market growth. What started as a pandemic workaround has become a permanent feature of how productions are planned and delivered.
I see this clearly in my own work. Events and broadcasts that would once have required everyone in the same room are now routinely produced across multiple locations simultaneously. The technology has caught up with the ambition, and in many cases exceeded it.
Verified Market Reports also identifies the growing adoption of video across corporate communications, marketing, and education as one of the major drivers behind the current growth trajectory. Organisations are using video for onboarding, compliance training, and leadership messaging because it works. It improves retention and engagement in ways that text-based formats simply cannot match.
And the barriers to entry have genuinely lowered. Affordable high-quality cameras, cloud editing suites, remote filming capabilities, and AI-assisted workflows have made professional video more attainable for organisations of every size. The standards for what good looks like continue to rise, and so do the tools that make those standards achievable.
Where the Growth Is Happening; And Why the UK Is Well Placed
The global picture tells one story. But for those of us working in the UK, there is a more specific and genuinely exciting story closer to home.
PwC’s Global Entertainment and Media Outlook 2025-2029 forecasts the UK’s entertainment and media market will reach £97 billion by 2029, growing at 5% per year, faster than any other major European market. That positions the UK as the third largest entertainment and media market in the world, and for B2B live production and corporate broadcast, that scale matters.
The UK live streaming market, valued at around USD 4.95 billion in 2024, is projected to grow to nearly USD 61 billion by 2035. The UK currently holds 19.2% of the entire European live streaming market, underpinned by the highest 5G penetration in Western Europe and a well-established production ecosystem.
The UK is not just serving domestic corporate clients. It is one of the primary engines feeding live content into Europe. The European live streaming market generated USD 22.2 billion in 2023 and is expected to grow at 20.9% annually through to 2030, with the UK projected to register the highest growth rate of any country in that period.
For a small production company doing serious B2B work, that is not an abstract statistic. It is an open door.
How Businesses Are Responding
A widely cited survey by Wyzowl found that 87% of businesses now use video as a marketing tool, and 93% of marketers report that video increases user understanding of their products or services.
Those are not small numbers. They reflect a fundamental shift in how organisations think about communication. Video has moved from being something you add to a strategy to being the strategy itself.
And what organisations are looking for has shifted too. They are not simply trying to produce more content. They are looking for production partners who understand narrative, who can shape a story, and who bring genuine craft to the work. The volume is growing, yes. But so is the expectation of quality.
That is the part of this growth story I find most encouraging.
The Role of Technology and AI
No conversation about the future of video production is complete without addressing AI.
Verified Market Research notes that AI tools are beginning to play a meaningful role in creative workflows, from generative visuals to automated editing and real-time collaboration across cloud-based platforms.
These tools do not replace the craftsmanship and human judgement at the heart of great production. They enhance efficiency and open new creative possibilities, freeing production teams to focus their energy where it matters most.
I approach AI in production the way I approach any new tool: with curiosity. The question is never whether to use it, but how to use it in a way that genuinely serves the story and the audience. That instinct has not changed. The toolkit around it is simply getting more interesting.
The Challenges Are Real Too
No growth story is without its complications.
Competition for skilled talent is intensifying as demand rises. Infrastructure and bandwidth requirements for high-quality production remain a genuine challenge in some markets. Smaller organisations face real budgetary constraints. And delivering content across social media, broadcast, and streaming platforms simultaneously creates real complexity around strategy and execution.
But these challenges tend to drive growth in their own way. They create demand for specialised expertise, smarter workflows, and production partners who can navigate complexity without passing it on to the client.
What This Means in Practice
For video professionals, this represents a genuine opportunity. As demand expands, so do the possibilities for innovation, collaboration, and building specialised services that make a real difference to the organisations and people we work with.
For organisations and brands, it is a signal worth taking seriously. Video is becoming the default language of communication, internally and externally. The organisations that invest thoughtfully now, in the craft, the strategy, and the right production partnerships, will be the ones whose messages actually land.
I have always believed that video, done well, is one of the most powerful ways to tell a story and create genuine human connection. The market data is simply catching up with what good production has always known.
The opportunity is significant. The appetite is there. And for those of us who care deeply about this craft, that is a genuinely exciting place to be.
