Case Study

Down ’n’ Outz: Live Concert DVD Post Production

Concert DVD post production for Joe Elliott’s Down ’n’ Outz, covering the Hammersmith performance edit, colour grade, sound mix and later master delivery.

Down ’n’ Outz: Live Concert DVD Post Production
The Challenge

Shaping a one night Hammersmith set into a concert release

Down ’n’ Outz opened for the reunited Mott the Hoople at London’s Hammersmith Apollo on 6 October 2009. The captured performance was selected for a special edition concert DVD for Joe Elliott’s band.

The material needed a complete programme edit, consistent colour and a finished sound mix. The delivery also required dependable masters that could support the 2011 release and later promotional requests.

The Solution

A coordinated edit, grade and sound workflow

We led the post production, with Lee Ford serving as producer and receiving the release’s director credit. Pamela Edington supplied video editing services within the wider editorial, colour and audio process.

The completed DVD was released in 2011 as Live at Hammersmith Odeon. We retained usable masters and later supported a request for a web ready version of Funeral for a Friend.

The Solution

In numbers

2009 PERFORMANCE
2011 DVD RELEASE
1 FINISHED DVD

A Hammersmith performance with a place in rock history

Down ’n’ Outz grew from Joe Elliott’s invitation to celebrate songs connected with Mott the Hoople, Ian Hunter and British Lions. On 6 October 2009 the band opened the final Hammersmith date of Mott the Hoople’s reunion run, giving the new line up a high profile live setting and a complete concert performance to preserve.

The resulting footage became a special edition DVD for Joe Elliott’s band. The release carried the performance beyond the venue and gave fans a lasting record of the set. Our role began in post production, where the captured material had to be shaped into a coherent programme with consistent picture and sound from opening track to final credit.

From concert footage to a complete DVD programme

A live set has its own timing in the room. The post production edit has to carry that energy into a screen experience, preserving the relationship between performance, audience response and the progression of the songs. The Down ’n’ Outz material was organised as a full concert release, giving the Hammersmith appearance a finished narrative and pace.

We coordinated the concert video post production. Lee Ford served as our producer and received the release’s director credit. Pamela Edington supplied editing services to us, working within the wider edit, colour and audio workflow that prepared the performance for DVD delivery.

Editing, colour and sound developed as one finish

The editorial stage established the structure of the concert and selected the performance coverage that carried each song. It also created continuity between moments recorded under live event conditions, allowing the programme to feel deliberate when viewed away from Hammersmith.

Colour grading then brought visual consistency to the finished sequence, while the sound mix translated the live recording for home viewing. Treating those disciplines as one post production process meant picture choices, musical timing and audio transitions could support each other. The result was a complete programme prepared for manufacture and release, with a visual and sonic identity suited to the band’s classic rock material.

Why the release uses the Hammersmith Odeon name

The concert took place in the London venue then operating as Hammersmith Apollo. The completed DVD used the historic Hammersmith Odeon name in its title, a name closely associated with landmark live albums and concert films. Both names therefore refer to the same 6 October 2009 performance.

The recovered sleeve reads Live at Hammersmith Odeon and provides authentic artwork from the release. Down ’n’ Outz’s current history uses Live at Hammersmith Apollo when describing its first live DVD. The band places the release in 2011.

Masters prepared for life after the initial release

Professional post production includes the ability to return to finished material when a new use appears. In March 2012, the design team working with Joe Elliott asked Lee Ford for a web ready MOV file of Funeral for a Friend from the DVD so the track could be used on YouTube.

That follow on request shows the value of an organised master workflow. We could locate the completed performance and support a new promotional destination after the DVD had entered circulation. The work therefore covered the immediate release and the practical stewardship needed to keep approved concert material accessible for later use.

A durable piece of performance content

The Down ’n’ Outz project demonstrates how concert footage gains value through careful finishing. Editorial structure gave the set a clear viewing experience, colour work unified the pictures, and the sound mix carried the performance into a domestic format. Production oversight connected those decisions to the final release.

The completed DVD and the later master request provide two tangible outcomes. One preserves a distinctive night in the history of Joe Elliott’s band; the other shows that the material remained usable beyond its first delivery. Together they reflect our post production service built around musical performance, dependable masters and the changing needs of a release campaign.

Our guide to concert filming and live music video production explores the choices behind performance coverage. For another music project, see our New Order MIF17 live broadcast.

Frequently asked questions

Which performance became the Down ’n’ Outz live DVD?

The film was recorded at Hammersmith Apollo on 6 October 2009, when Down ’n’ Outz opened for the reunited Mott the Hoople.

What post production work did we provide?

The project covered video editing, colour grading and sound mixing for the complete concert DVD, together with production oversight and later master support.

Who worked on the post production?

Lee Ford served as our producer and received the release’s director credit. Pamela Edington supplied video editing services to us.

Why is the venue called both Hammersmith Odeon and Hammersmith Apollo?

Hammersmith Apollo was the venue’s name in 2009. The DVD used the historic Hammersmith Odeon name in its title.