Mech5: Automotive Diagnostics Film
A script2screen crowdfunding film for Mech5, using four expert voices, product demonstrations and motion graphics to explain cloud vehicle diagnostics.
Make cloud diagnostics understandable to prospective backers
Nebula Systems was preparing Mech5, a cloud based vehicle diagnostics platform, for a Kickstarter launch with a £50,000 funding target.
The campaign film had to explain an unfamiliar technical proposition in about three minutes, introduce the people behind it and turn software, hardware and data into a coherent investment story.
A script2screen story built around people and product
We developed the script and production design, filmed four senior contributors and supported their account with product demonstrations, roleplay, interface footage and branded motion graphics.
The team delivered the final film and campaign assets after iterative picture, UI and animation review. The Kickstarter finished below its target, while Mech5 continued beyond the campaign and Nebula Systems was later acquired by the RAC.
In numbers
A three minute Kickstarter story for cloud diagnostics
The recovered production document set a target runtime of about three minutes. In that space, the film needed to introduce Mech5, explain why cloud based vehicle diagnostics mattered and establish the experience behind Nebula Systems.
Live action and animation connected the diagnostic hardware and interface with the people building it, the practical use case and a clear reason to support continued development.
Four expert voices across two main shoot days
We filmed interviews with Managing Director Roman Di Lullo, Technology Director Alan Kromholc, Sales Director Andrew Steer and Marketing Manager Luke Fryer on 10 April 2014 at Maverick Technology’s Buckingham headquarters.
Roleplay, timelapse and supporting cutaways followed on 11 April, with further screen and demonstration material captured for the edit. Jay Rozanski produced and directed, working with a team covering account management, script, production coordination, editing and motion graphics.
Interface footage and motion graphics made the product tangible
The interview structure supplied authority, and product demonstrations made the technical idea visible. Product demonstrations, interface imagery, UI captures and branded animation helped connect the cloud proposition with what a user would actually do.
This was a genuine script2screen workflow: we and Nick Barker developed the written structure, the production team captured the people and product, and post production combined edit, interface material and motion design into the campaign film.
The campaign result and later product story
The final v1.2 film was delivered on 14 May, with project assets signed off on 19 May. The Kickstarter launched on 21 May with a £50,000 target and finished below its funding goal.
Mech5 continued beyond the campaign. The RAC later acquired Nebula Systems, and subsequently reported an award for the diagnostics platform. Those later milestones belong to the product and company history.
A production document that aligned story, people and output
The 27 page detailed design document set out the audience, purpose, interview contributors, visual ideas, format and production responsibilities before filming. Jay Rozanski and Nick Barker prepared it for Andrew Steer and Luke Fryer, giving the client a shared reference for both message and execution.
The wider team covered account management, production coordination, editing and motion graphics. That division mattered because the film crossed several disciplines: documentary style interviews, directed roleplay, product and screen demonstrations, brand graphics and campaign delivery. A clear document kept those parts connected to one three minute story.
Structured review strengthened the final explanation
Client feedback moved through numbered versions, with the contributors reviewing energy, clarity, interface shots and the balance between people and product. Additional UI and After Effects work helped the edit show how the proposed cloud diagnostics experience would work.
Nebula Systems responded very positively, and the signed off assets followed on 19 May. HR Media also prepared a press release for distribution to about 40 outlets around the launch. Together, the film and release formed a coordinated campaign package, with each element serving a distinct role.
The final approval also closed the loop between the production document and delivered campaign. The people, product and interface all remained visible in the finished explanation, with motion work supporting the technical points that needed extra clarity.
For practical planning advice, read our engineering video production guide. Explore our HDMIPi Kickstarter film for related production work.
Frequently asked questions
Was the Mech5 film a script2screen production?
Yes. The recovered production pack and delivery trail cover script development, production design, filming, editing, interface material and motion graphics.
Who appeared in the Mech5 campaign film?
The production document names Roman Di Lullo, Alan Kromholc, Andrew Steer and Luke Fryer as the four senior contributors.
What was the Mech5 Kickstarter result?
The campaign finished below its £50,000 funding target. Mech5 continued to develop beyond the crowdfunding campaign.
How did the Mech5 product story develop later?
RAC later acquired Nebula Systems and subsequently reported an award for the diagnostics platform.
